Chocolate Designs Sdn Bhd

Website: http://www.chocolategraphics.com.my

Chocolate Graphics is a company on the move having grown from a small cottage based industry in 1996, to a global commercial venture in 2004. Chocolate Graphics currently market their unique patent protected products and manufacturing process worldwide using the Licensing/Franchising channel of distribution.

An Australian inventor originally conceived the Chocolate Graphics process in 1988. His method was crude and extremely slow, and unfortunately no positive marketing action was adopted until 1996 when three local businessmen purchased the rights to his process.

In July 1999 the patents, applications and manufacturing rights were purchased by John Taylor, an experienced international businessman who had kick started many small businesses both in Australia and overseas. At the time John Taylor purchased Chocolate Graphics, the business was ailing and needed experienced expertise in marketing to develop the original concepts into a marketable product.

A strategic focus and innovative marketing strategies were introduced together with a restructuring program, to ensure that the future company became a profitable entity. Rebuilding the technology and redeveloping the intellectual property, including the registration of four new international patents, achieved this.

Since that time the process has been significantly upgraded to incorporate state of the art computerised and automated technology. Now, with the new automated machinery having been designed and tested, the production capability of a “semi automatic” Manufacturing Kitchen Unit (MKU) is 250,000 pieces daily

Recently the company reached new heights, with the introduction of technology that allows the embossing of photographic images onto chocolate with chocolate. Additionally, by using the same technology Chocolate Graphics can now also produce 3 dimensional images onto chocolate with chocolate.

This exciting new technology means Chocolate Graphics can offer customers products with unparalleled definition and variety in embossed chocolates.

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