At Toyota, we share an essential goal with you – the desire to continuously work to get more out of life. We believe that “there’s no best… only better”, the spirit of which is captured in our new brand message, Moving Forward. It succinctly describes our passion for innovation and discovery, and the fact that we never allow ourselves to get complacent.
Moving Forward is a concept that is consistent with our dedication to Kaizen, or “continuous improvement” – our long-standing philosophy of continued progress which resonates through everything we do.
Moving Forward is probably best reflected by everything we do at Toyota.
- Everything we do at Toyota is about growing together.
- Growing together with customers, partners and colleagues.
- Growing together to improve our lives, to enhance society and to create a better future for all.
- And, as we’re growing together, we’re always Moving Forward.
- Moving Forward is our commitment to the future.
- It’s about striving for constant improvement in every aspect of life.
- Because no matter how much we achieve there’s always a new challenge awaiting us.
- And, as we grow together, the road ahead is exciting and full of possibilities.
- So, as we head into the future, there’s only one direction in which we’re all moving. Forward.
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