Across the road from Riverside Shopping complex lies Sarawak Plaza. Walk into Premier Bookshop. Pick up the latest novels and periodicals. Or the high fashion at Zerlina and Bee Tai.
If you are looking for sporting goods, drop by at Lea Sports Centre. Be attracted to the handicrafts and interior decoration materials of Sarakraf, where ethnicity is contemporary. Let Hairdo Salon style your latest hair fashion.
Are you thirsty now? If you are, have a cold barley drink or meals at H2O Food court or the Coffee Bean & Tea Leaf outlet. Eat all you can at Hartz Chicken Buffet. Or ready-to-go Kentucky Fried chicken at the basement.
All these and more. Now you’re been shopping in Kuching!
Sarawak Economic Development Corporation (SEDC) is a statutory agency that was set up in 1972 to promote the commercial, industrial and socio-economic development of the state of Sarawak. Engaged in a wide range of business activities from agro and food industry to realty development, its tourism and leisure interests are now its most extensive.
THE TOURISM AND LEISURE DIVISION
Over the past 28 years, the corporation through its Tourism and Leisure Division has invested more than RM800 million in the state’s tourism and leisure industry, building a portfolio of assets that range from city hotels and beach resorts to shopping complexes to tourist attractions such as Sarawak Cultural Village and Damai Golf & Country Club, to hospitality services such as time-sharing and hotel management. It is today recognised as a convenient “one-stop tourism shop” for both customers and business partners alike.
PRIME LOCATIONS AND PREMIER BRANDS
Most of SEDC’s tourism and leisure properties are located in the choicest locations in the golden triangle area of Kuching city or by the pristine beaches in Damai, Sarawak’s premier resort area. Most of its properties also carry significant and recognisable brand names in their respective fields such as “Holiday Inn”, “Arnold Palmer” and “Crowne Plaza” assuring customers of quality and reliability.
RELIABLE BUSINESS PARTNER
In its endeavour towards the development of the State of Sarawak, SEDC has established smart partnership and successful joint ventures with both its local and foreign associates.
WELL RECOGNISED PLAYER
As the longest established and largest player in the state’s tourism industry, SEDC’s role has been well recognized with numerous national and international awards from organisations such as Pacific Asia Travel Association (PATA), Aseanta, Tourism Malaysia, the State and Federal Government of Malaysia. Its awards include the “Tourism Malaysia Gold Award for the Most Outstanding Contribution Towards Tourism – Government”, “Chief Secretary to the Government’s Quality Award” and the “Prime Minister’s Quality Award (Public Sector)”.
CONTACT :- SARA RESORTS SDN BHD (52135-X),
9th Floor, Menara SEDC, PO Box 400, Jalan Tunku Abdul Rahaman 93100 Kuching, Sarawak, Malaysia.
Tel: (6082) 416777
Fax: (6082) 235396