Perusahaan Otomobil Kedua Sdn Bhd (PERODUA), established in 1993, is a joint venture company between Malaysian and Japanese partners. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).
The company started operations in 1994 and the ever so popular Perodua Kancil was introduced to the Malaysian market in August the same year. To date, the following vehicles have rolled out of the Perodua plant:
The Perodua Rusa – March 1996
The Perodua Kembara – August 1998
The Perodua Kenari – June 2000
The Perodua Kelisa – August 2001
The Perodua Myvi – May 2005
The Perodua Viva – May 2007
The Perodua Nautica 4WD – May 2008
As of May 2008, Perodua has sold some 1.4 million units of vehicles of various models.
Perodua headquarters is located on an 81-hectare site in Sungai Choh, Rawang, Selangor Darul Ehsan. It houses among others Perodua corporate building, R&D testing laboratories and styling studio, vehicle test track, manufacturing plant, engine plant, pre-delivery inspection area, vehicle distribution stockyard and parts warehouse.
Perodua Auto Corporation Sdn Bhd (PCSB) was established in the final quarter of 2001. Besides Perodua, the two other joint venture partners of PCSB are Daihatsu Motor Co. Ltd. and Mitsui & Co. Ltd both of Japan. The manufacturing operations of the Perodua Group are being managed by PCSB.
The three active entities within the Group are:
Perodua Sales Sdn Bhd (PSSB) is responsible for the sales, marketing, and distribution of all Perodua vehicles as well as after sales service and spare parts operations.
Perodua Manufacturing Sdn Bhd (PMSB) is the company responsible for the manufacturing of Perodua vehicles.
Perodua Engine Manufacturing Sdn Bhd (PEMSB) undertakes the assembly of the vehicle engines and also manufacturing of selected engine component parts.
The total number of manpower of Perodua was over 10,000 staff as of May 2008.
The plant currently has the capacity to produce 250,000 units per annum on 2-shift cycle.
Sales and service network
To date, PSSB has 39 sales branches and 140 sales dealers nationwide to serve its customers efficiently. It also has 41 service branches and 120 service outlets throughout Malaysia for customers’ convenience.
Perodua vehicles are sold in countries such as the UK, Singapore, Brunei, Fiji, Nepal and Sri Lanka.
Perusahaan Otomobil Kedua Sdn Bhd,
Sungai Choh, Locked Bag 226,
48009 Rawang, Selangor Darul Ehsan,